From quick recipes, cooking skill tips, food reviews, convenient store meals, street food experiences, and even food-ordering hacks, more and more food influencers use YouTube as their prominent channel to share their content and build a solid fan base.
Viral YouTube Shorts posted by food influencers even bring a noticeable increase in revenue for your restaurant. Moreover, their content also introduces people to secret menus. It was the menu that they would never know before.
If you’re a big fan of food (who doesn’t?) and want to explore and get introduced more to food around the world, here are some influencers you should consider checking out on YouTube.
Tina Choi is the Seoul-based content creator behind the channel’s name Doobydobap and the catchphrase “don’t yuck my yum.”
She shares recipes on her Shorts and creates longer videos for vlogs about her activities, which always include food reviews.
From classic Asian dishes to Western-style dishes, she often shows step-by-step cooking processes while telling her stories or sharing her opinion on a certain topic.
#2. The Food Ranger
Trevor James, also known as “The Food Ranger” on his YouTube channel, travels the world to try extreme and unique streets and local foods in different countries.
If you are looking for good food to try in a new city, his channel helps you– from China to India and all over the world. From $0.1 egg pancake to $500 street noodles, he reviewed them all.
#3. Mark Wiens
Mark Wiens is an American travel and food blogger based in Bangkok, Thailand. His channel features videos of him eating all around the world. He also shows the viewers the cooking process, the traditions, and blending in with the locals to try the food.
Mark Wiens has been to many countries, and his most memorable food experiences came from Myanmar, Thailand, India, Japan, South Korea, and Taiwan.
#4. Best Ever Food Review Show
The Best Ever Food Review Show is a family-run channel created by Adi Shankar and Esmail Zamora.
The father-son duo has been to many different countries, and their videos mainly focus on street food. Adi Shankar is also a producer known for his work on Judge Dredd, The Grey, and Lone Survivor.
If you love food and want to get introduced to new dishes from all over the world, these food YouTubers are a great way to start. They not only show you what the dish looks and tastes like, but they also give you a behind-the-scenes look at how it’s made.
#5. Mikey Chen
Mikey Chen is a food blogger, YouTuber, and Instagrammer based in Los Angeles. He focuses on Asian cuisine and reviews different dishes from various countries such as China, Japan, Taiwan, Thailand, Vietnam, Indonesia, and more.
His love for food started at a young age, as he would often help his mother cook. This eventually led to him starting his own blog, where he would share recipes and cooking tips.
Chen’s YouTube channel features videos of him trying different dishes and sharing his thoughts on them. He has also been featured on The Huffington Post, Bon Appétit, First We Feast, and more.
#6. Nick DiGiovanni
Nick DiGiovanni is a food enthusiast who loves to cook and eat. He started his YouTube channel in 2014 to share his recipes and cooking tips with the world.
DiGiovanni’s videos range from recipe videos to vlogs, where he documents his everyday life as a chef. He also tried fun challenges, such as making the world’s largest dumpling, sending a slice of pizza to the space and eating it, and eating only Gordon Ramsey’s recipes for 24 hours,
He also creates a TikTok account to share quick cooking tips, recipes, and product reviews from paid TikTok advertising or endorsement.
#7. Mr. Nigel Ng (Uncle Roger)
We know the Uncle Roger character quite well now, don’t we? The British comedian who portrays an over-the-top critique of how Asian food should be cooked and presented by a foreigner has become a YouTube hit.
In real life, Nigel Ng is a Malaysian comedian based in London. He started his Uncle Roger character on a whim after watching a cooking show where the host used too much oil for his liking.
Uncle Roger’s videos are a mix of sketches and food reviews. But most of the time, he roasts the cooking hosts for not following the traditional methods of cooking Asian cuisine– including Gordon Ramsey.
SORTEDfood is a channel created by four food influencers friends who love to cook and eat. The channel features videos of the four friends cooking, eating out, and trying new things. The four friends are Ben, Barry, Jamie, and Mike.
They started the channel while they were all studying at the University of Edinburgh. Also, the channel has since garnered over 2 million subscribers. With a lot of fun challenges, they make the cooking process more entertaining.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro